A marketing plan is fundamental to a solid business plan. It is your written, decisive set of strategies that will position your business in the marketplace to successfully meet customer needs or wants at a profit. The more you know about the marketplace, the more realistic your market plan will be. The most successful marketing plan is focused on customers. Customers are the most important element to your business.

Workbook- Section 2: Market Planning

For more information about any of the sections included in this portion of the workbook click the links below:

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Continue to Section 3: Cash Flow Planning