Owning and managing a successful small business is a difficult and challenging task. A great number of skills are needed in the areas of personal characteristics, business management, and technical aspects of the business. Technical skills refer to the product and service knowledge required to serve customers. This section will help you identify your strengths and weaknesses, then develop a plan which leverages your strengths and determine a way to compensate for your weaknesses (e.g. hiring someone to help you with finances if your weakness is in the financial area of business).